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About

Spears Group is an award-winning communications hub dedicated to connecting our clients with their audience. Founded in 2008 by New Orleans native Cleveland Spears III, the vision and goal of Spears Group is to help clients create meaningful relationships through strong communication strategies built intelligently by our diverse and highly collaborative team.

Mission Statement

By harnessing the diverse talent of highly skilled communication experts, Spears Group passionately develops comprehensive communication strategies that are designed and seamlessly implemented on behalf of our clients. We go beyond merely reaching the audience and strive to turn the audience into ambassadors for our client’s message.

We become true partners with our clients by immersing ourselves in their business to identify factors that will trigger a true connection and produce definitive results.

Services

Strategy
- Analytics and Geographic Mapping
- Demographic Analysis
- Targeting
- Competitive Research and Insight
Public Relations
- Media Relations & Story Ideation
- Press Conferences & Analyst Tours
- Crisis Management
- Satellite Media Tours
- Events
- Awards & Certifications
- Grassroots Marketing
- Press Kit & Media Collateral
- Speaker Placements & Speech Writing
Creative
- Creative direction
- Concept development
- Copywriting
- Art direction
- Graphic design
- Traditional and digital design
- Photography and illustration supervision
- Production
Branding
- Positioning
- Tagline & Messaging
- Brand Archetype & Personality
- Brand Architecture/Hierarchy
- Brand Strategy
- Nomenclature & Naming
- Logo and Logotype
- Visual Identity & Brand Standards
- Communication Plans
- Research
Campaign Development
- Advertising
- Marketing
- Social Media
- Product and Service Launches
- Program Architecture
Content Development
- Blogging & Article Writing
- Video Production
- Infographics
- Social media
- Email marketing
- Testimonials
Media Planning & Buying
- Traditional Media
- Display, Mobile and Social Media
- Search Engine Marketing (SEM)
- Paid Search Media Management
- Marketing Automation
- Promotions & Sponsorships
- Product Placement
- Celebrity Endorsements
- Joint-Productions
- Trafficking
- Third-Party Media Post Buy Audits
Social Media
- Editorial Calendar
- Platform Strategy and role definition
- Social Platform Playbook
- Paid/Content Promotion/Media plan
- Content Production
- Platform Management
- Platform Optimization
Digital
- Pay-Per-Click (PPC) Marketing
- Website Design A/B Testing
- Landing Page Strategy
- Call-To-Action Strategy
- Link Building/Earning
Experiential Marketing
- Event Development and Execution
- Production
- Pop-Up Activation
Research & Analytics
- Quantitative
- Qualitative
- Competitive Intelligence
- Quantitative Goal Alignment
- Key Performance Indicators (KPIs)
- Return on Investment (ROI)
- Data Analysis
- Optimization
Account and Delivery Management
- Team Engagement
- Communication and Risk Management
- Project Deliverables Management
- Quality Assurance Management
- Scope Management
- Budget Management
- Schedule Management
- Integration Management
- Resource Management