Spears Group President & CEO and Partners Relaunch Historic WBOK Radio Station

Lindi Louisiana's oldest African American radio station, WBOK 1230 AM, relaunched on Monday, January 27, with a new brand, website, programming and more just in time for Black History Month.

New owners, Equity Media, comprised of Spears Group President/CEO Cleveland Spears, III, Actor/Producer Wendell Pierce, Henry Consulting Managing Partner Troy Henry and Thomas Media Services Founder Jeff Thomas, have invested heavily in the station which also includes a partnership with Xavier University of Louisiana, the station's new location. 

WBOK launched a brand new, state-of-the-art website with on-demand listening and a more user-friendly experience. With a push for greater predictability, the station now consistents of programming from 7 a.m. until 7 p.m. every day. Along with these updates, WBOK premiered a new theme jingle produced and performed by Grammy award-winning artist and New Orleans native PJ Morton.

The station also has a strategic partnership with Xavier University, the nation's only Black and Catholic university.  The station will serve as a learning platform for communications and journalism majors through internship, mentoring, and career opportunities for students and graduates. Not only will WBOK offer employment opportunities to local journalists, but it will also serve as a training hub for the next generation of radio broadcasters through its partnership with Xavier.

WBOK has revamped its programming lineup to add familiar voices to the station. The new programming features a variety of well-known, dynamic personalities on a consistent schedule. It includes current Good Morning Show Host Oliver Thomas, NFL Hall of Famer Rickey Jackson, Actor/Producer and Equity Media owner Wendell Pierce, Programming Director Kelder Summers, Former News Personality Gerod Stevens, Veteran Broadcaster Ro Brown, DC Paul, and Jon Moody. 

WBOK will continue to broadcast informative programming targeted to African Americans and has established itself as a top platform where all New Orleanians can receive their news and share their views.

For more information, visit wbok1230am.com.