Blue Bikes: A New Way to Get Around New Orleans
On December 5, 2017, bike share finally became a reality in New Orleans, offering residents an exciting new way to move around their city. The launch of “Blue Bikes” solidified a year’s worth of hard work and coordination among several partners to develop the technologically advanced bike share program. The Spears Group executed the marketing and communications efforts for both Social Bicycles, the national operator of Blue Bikes, as well as the presenting sponsor, Blue Cross and Blue Shield of Louisiana.